Matthew Clark ‘88
-Marketing & Advertising
Principal & Creative Director, Subplot Design Inc.
Matthew Clark is an internationally-recognized Creative Director and Designer based in Vancouver, Canada. Founder of Subplot Design Inc., he is also an author, mentor and public speaker known for his opinionated (amusingly?) take on branding, design, and the world of marketing and advertising. Matthew’s work, which focuses on retail branding and packaging, has been recognized with over 200 local, national and international awards; has been published in over 75 articles worldwide; and is part of the permanent collections of the Chicago Athenaeum Museum and the Design Exchange. He is also a drawer, painter, and sword-play-dance-party-pantomime dad and husband.Never having had a mentee-mentor relationship myself as a young person, I missed out on some important advice in my early years. I think that is why I have enjoyed both formal and informal mentoring relationships with young designers in Vancouver and beyond all my career. I also give talks at universities and judge applicants to the Graphic Desgners of Canada professional certification program. The design industry is an ever-changing one, and senior leadership is vital to help young designers navigate the waters.